Marketing Management Master Case Study Example | Topics and Well Written Essays - 2750 words

Marketing Management Master - Case Study Example Defre Robes is also intending to extend it product line and probably add new lines as well. Additionally, the firm plans to venture in online opportunities by creating ecommerce tool. The market has been very receptive of the products offered. High quality products, designer and party robes for pets coming in trendy colours, with logos and slogans that portray outdoor enthusiasm (Hiebing & Cooper 2003). Defre Robes was established this year by Defredor Ashira, who is a young and ambitious entrepreneur. Ashira has a degree in fashion and Design from as reputable university; he has also worked in a designer firm for two years where at a time which he did his post graduate diploma in marketing. This company is a reflection of Ashira's Love for outdoor activities and especially those that involves pets and show-offs (Westwood 2006). The company's original cotton robes for pets to play in are superb and convenient in games, hiking, and other games (Kotler 2003) Defre robes are currently stored in several retail stores across the United Kingdom; they include areas like Camden, Warwick, Hampstead, and London. The company also intends to increase to other place like Whitley bay and Hungerford before the end of this year. The products have unique slogans, well coordinated colours and of greater quality. The firm is also dedicated to conserving the environment through the support of environmental programs. This marketing plan will outline Defre's plan to introduce newer products, increase distribution and venture into new markets and give back to the society as well (Hiebing & Cooper 2003). Business Overview Defer robes target individual who appreciate their pets and also like outdoor activities. Sportswear retailers will also form the second majority clients. This is in view of the fact that people are increasingly devoting some time to take care of their pets and going with them out for outdoor activities like hiking, normal walks, touring recreation sites their pets. It's been found that well dressed pets are attractive to carry around or even take them for a walk (Okwiya 2009). The company intends to blend these attires by opening a sports centre for the pets' outdoor activities and games. The pricing of the prices is relatively fair with a simple robe for a pet (smaller size) going for $40 dollars and the most expensive one is barely $ 80. The firm is still very young and most of the dales are done directly while the rest are stored in retailer stores and few distributors. The firm also realizes that technology is increasing and that online services will be more convenient. And as such, the firm also intends to open online services in future and eventually start recreation activates for pets. The firm has another compound near Warwick where it can set up a place the people can go to relax and have good time with their pets (Gibbon 2002) There are few competitors who manufacture pets cloths in London an major teems in UK but this will be overcome by Defre's strategy which includes direct selling to the clients and organizing events like fashion shows, exhibitions and plays for pets (Okwiya 2009). Mission and Goals The corporate mission for Defre Robes is to be the leading producer and supplier of personalized robes for pets to their customers and especially

Home Automation Provide For The Aged Outline Example | Topics and Well Written Essays - 1500 words

Home Automation Provide For The Aged - Outline Example This helps in alerting the wardens of unfortunate occurrences such as when the elderly people fall down in the absence of any warden. The wardens are expected to respond to the buzzing sound with immediate effect. These technologies have been clearly effective and helpful in making the lives of elderly people living in care homes aresafer and more interesting. Internet allows the elderly to connect with the outside world. Through such a technology, they can be able to get some enlightenment on what is going on past the walls. They can also be able to keep up with their passions; the things they used to love while still younger. With the buzzers, it is clearly evident that they can be helpful in making sure that there are no preventable deaths or accidents taking place in these homes. The wardens cannot be able to personally attend to all the elderly people in the care home round the clock (Meduse, Governance, Health And Medicine 2008, p. 121). This is even emphasized by the fact that some of the elderly people will also love to enjoy their own privacy at some time. This technology enables wardens to be there when they are needed. There are a number of diet problems that are common with the elderly. At the late stage of the lives of human beings, their bodies tend to need more of nutrients such as: Calcium and vitamin D for bone health; fibre to stay regular; healthy fats to lower chances of heart disease, potassium for blood pressure and to avoid fatigue and depression; and vitamin b12 for energy and brain function. For the elderly people weight is always a very big determinant of their diet. They should be neither overweight nor underweight. Due to low rates of metabolism and lack of physical activities older people are at the risk of being obese. In the other hand some of them might suffer from lack of appetite thus limiting the amount of food they consume. Some elderly